I’m Lacey

— a fintech product leader with 10+ years building digital banking products at Fortune 500 firms and high-growth startups. I've taken products from zero to launch, led cross-functional teams across deposit, credit, and fraud, and scaled operations at institutions ranging from JPMorgan Chase and BlackRock to Series A startups. I specialize in turning complex financial problems into seamless customer experiences.

My Skillset

Product Leader

With 10+ years in financial services across product, operations, fraud, investments, retail banking, project management, and customer experience, I have a diverse background, leading to impeccable problem solving skills. I have thrived in high-growth startups as well as fast-paced leading institutions, so I am comfortable working under pressure.

Passionate

I don't just ship features — I build products that move the needle. I led an operations team to industry-leading fraud loss rates and helped launch a personal financial management app that grew 600% in its first year across digital channels. Whether I'm deep in discovery or aligning stakeholders on a roadmap, I bring the same rigor and drive to every stage of the product lifecycle.

Product Showcase

HMBradley

As Head of Operations, I built and scaled the ops function from the ground up at a high-growth fintech startup — spanning deposit accounts, credit products, and fraud operations. I established workflows, hired and developed the team, and drove fraud losses to industry-leading levels while the customer base scaled rapidly.

Head of Ops

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Jenius Bank

As VP of Product, I led end-to-end development of web and mobile personal financial management tools — including net worth tracking, budgeting, and credit score features — from ideation through market launch. I owned the product roadmap, partnered with engineering and design, and embedded continuous discovery practices to keep the product grounded in real customer needs.

VP Product

Product Management

Continuous Discovery

Discovery isn't a phase — it's a practice. I've embedded continuous discovery frameworks across product teams, including Opportunity Solution Trees, Jobs-to-be-Done, customer journey mapping, and ICE prioritization. The result: roadmaps rooted in evidence, not assumptions, and features that consistently drive engagement and retention.

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