Continuous Discovery

Product Management

Continuous discovery frameworks including Opportunity Solution Trees, customer journey mapping, JTBD, and prioritization methods, with strong emphases on incorporation of user feedback and engagement data.

Year
2023 - Current

Company
Jenius Bank

Product Discovery Methods & Techniques

  • Customer Journey Mapping

    • Mapped full customer engagement with platform over time across all channels

  • Persona Development

    • Drafted personas representative of target audience based on data and user research

  • User Research

    • Performed interviews, surveys, moderated studies via quantitative and qualitative methods to discover unmet needs and opportunities

  • Competitive Research

    • Performed competitive research to determine opportunities and changes in the competitive landscape

  • Value vs Effort Matrix

    • Utilized to help size opportunities based on impact and development effort

  • Opportunity Solution Tree

    • Utilized to organize opportunities to address customer needs, pain points, and desires to drive business/ product outcomes

  • Wireframing and Prototyping

    • Low-fidelity quick sketches to convey high-level product details and high-fidelity interactive simulation to test product

  • Jobs To Be Done (JTBD)

    • Utilized this framework to develop products based on customer needs, desires, pain points

  • A/B Testing

    • Enabled data driven development decisions to be made based on user behavior

Technique Showcase

  • User Research

    Performed ongoing user research to understand unmet user needs, wants, and opportunities through user interviews, surveys, usability testing, and A/B testing.

  • Jobs To Be Done (JTBD)



    Utilized the JTBD framework to understand users’ motivation towards financial freedom, which ultimately led to the creation of Jenius View.

  • Customer Journey Mapping



    Customer journey mapping enabled the team to understand user friction points through different touchpoints in the customer journey, which identified user motivations, needs, and pain points.

  • Roadmapping



    Product roadmap, which incorporates web/ mobile/ backend development, incorporating user insights and analytics to plan iterations and new developments.

  • Persona Development

    Utilized user research and market analysis to develop an Ideal Customer Profile; then analyzed our product suite to develop personas for loan and savings users.

  • Competitive Research

    Continuous competitive research, particularly regarding personal financial management tools, was conducted to identify unmet needs, ensure our product was not outdated, and better understand our product’s strengths and value props.

  • Opportunity Solution Trees

    Opportunity Solution Trees were continuously utilized to drive customer and business outcomes via efficient ideation and experimentation; the OSTs were powered by user research and unmet user needs, wants, and opportunities.

Continuous Discovery